Thursday, April 15, 2010

A cosy niche for a new journey

I'll admit, I am not the world's most prolific blogger and when talking to a friend who has mastered the fine art, she said you have a fantastic opportunity to blog about the new venture you have just started. It's true I have gone and finally done it and started my own business. A small, party of one (for now) public relations consultancy that hopefully has the knack...well at least that's what I'm calling it anyway.

So after several years of toying with the idea, I went ahead and just did it! I must admit, the idea was casual at first, but then I had to pick a name, and then register a business (which is a minefield in itself, and not all that cheap I must tell you), then of course the all important branding exercise (more money, but the fun part) which the fabulous team at lumino did such a beautiful job of, and then before I knew it, there I was - bonafide small business owner taking on the world one corporate client at a time.

OK - so it's only the second month, but so far the world has not ended, we're not out on the street and I think I can actually do this thing. A few things I have learnt along the way.

  1. No matter what type of corporate job you hold, it is important to put yourself out there, make connections, and maintain them. It is amazing how easy it is to get stuck in a rut and shut out all the exciting things people are doing and creating.
  2. Always be gracious in life as you never know what comes around and who you may need to give you a helping hand along the way. Be willing to give and karma will repay you.
  3. Lastly and most importantly, stick to your instincts and back yourself 100% - if you don't, who will?
I will leave you with a quote that I got out of a $2 Woolies cracker about two Christmases ago, which I have kept and now framed to remind me of the importance of really living the life you want to live...oh and of course the catalyst for this blog post - the new Knack Public Relations HQ - a cozy little corner of  our home which I love to go to work.

"No one has ever looked back sadly on a life full of experiences, but many look back wishing they had had the courage to do more."